I'll confess, I love clothes. In my time I've filled and emptied countless closets as I played one character or another in real life. In my twenties it was Zegna wool trousers, blazers and dress shirts. In my thirties running my own design studio it was an unbroken line of designer black. Crossing forty, comfort took the edge off things and these days I'm most likely to be wearing casual trousers and a t-shirt in the office. I expect the younger Velodramatic would say I've let myself go.
If my sartorial interest has generally declined, Rapha has rekindled the flame where it still counts – on the bike. They do black and neutrals as well as any fashion house going and the collection is effortlessly coherent. They've yet to produce a single piece that doesn't coordinate with its siblings (and that includes the trippy splash of Acid Green this spring).
So I've decided to put it to the test by riding every day this month exclusively in Rapha kit (helmet, shoes and sunglasses excepted). And while I'm limiting my brands, I'll be limiting my calories with a goal of shedding 5-10 lbs. I may even look a little better in pictures towards the end of the month.
Tune in every day as I throw on a new Rapha look and cycle my way to work and play and demonstrate how versatile the Rapha cyclewear line is. My wife Juli is doing the shooting, and if photographing an aging clothes horse isn't hard enough there's the demanding art director to contend with. If Rapha had a women's line I'm sure she'd be riding instead.