I'll keep this short since you'll all be curious and feeling more than a little peckish for some real cycling fare around here. Well, I'm pleased to announce Rêve (french for dream) the new venture I've been secretly working on with my friend Wilfred de Kruijf in the Netherlands.
Rêve (pronounced rev) gives accomplished recreational cyclists the ultimate experience of riding a complete grand tour (tous les 21 étapes) as part of a team. In 2011 we'll take a group of 15-25 riders to France, in 2012 we hope to take teams to all three grand tour routes.
There are three unique keys to the Rêve forumula: a strong team concept; documentary photography; and timing - we ride one day ahead of the grand tour itself, to maximize the grand tour atmosphere.
These events will be once-in-a-lifetime opportunities to test yourself, and I don't have to tell any of you it will be the hardest physical and mental test you've ever done on a bike.
It's an expensive proposition, just as it is for professional teams to mount a grand tour campaign, and the commitment of time to training and the trip is considerable. That said, I hope a few of you will dig into those savings to line up at the Passage du Gois with us. I can promise that riding into Paris will go into the books as one of the best things you've ever done.
Now jump to reve.cc and have a good read.