It's Japanese codename is Kemono (in English Brute/Beast). This menacing, snub nosed monster is an 85mm f1.2 IS. Rumored to have been a stealth project of the Utsunomiya design center, the 3.9 lb medium telephoto marries the sublime optical quality of the 85mm f1.2 L with the lightening fast AF and best-in-class IS of the 200mm f2.
Canon had to solve some significant optical problems to create this piece of glass but it's going to quickly find its way into our gear bags. So who's going to use this beast. Team lead Unoji Notru sees this as a sports lens for commercial photographers, particularly well suited to dynamic portraits, practice, and outdoor lifestyle action where the shooter can position him/herself at the appropriate range. So much of the print collateral and feature photography out there is done with athletes in controlled situations. We wanted to bring the power of our "White" lineup to a shorter focal length.
With superb low light performance, and the convenience of the same drop-in polarizer and nd filters as its longer reach brethren, it will find plenty of support from those who'd like a little more prime performance than the short end of the 70-200mm IS II can deliver.
Wedding and event photographers should snap it up. No price information has been released yet, but expect this to land in the neighbor hood of $4000. When it starts shipping I'll be first in line to get one. How about you?
The lens is shown without its hood. A new design featuring a bold graphic designation of the focal length is in the works according to Notru. This is clever marketing but I like it because it may cut down on the number of times I have to answer the eternal question "what's that lens" Now I can just point at the hood ;-)