Team Slipstream Chipotle's David Zabriskie has the beginnings of a worthwhile campaign to educate cyclists and drivers about our mutual rights and responsibilities on the road.
Yield to Life advocates greater awareness and tolerance from motorists with some common sense safety tips and an invitation to give cycling a try themselves. It just might change their lives, and save ours.
I'm looking forward to the media campaign that's in the works, and hoping David has some high-profile success on the bike to ensure it gets the corporate support necessary to make an impact.
A $50 donation gets you a Y2L T-shirt and Y2L stickers. I'm going to put my money where my mouth is, hope some of you reading do too.